Blog Archives

Video: Secrets to Social Media Success

I’ve become so fanatical about using Social Media and integrating it into everything I do – especially PR! – that people at work have given me the moniker, “The Self Proclaimed King of Social Media.”

And it’s working! Lately I have been getting asked at least once a week to present to various groups on my Social Media strategies due to the massive success we’re having with it. (Especially in the Labor Union world, which is where my day job resides.) FYI this presentation was made using Prezi – completely free and something you can do entirely online.

In the video below, I spend 40 minutes sharing every trick, tip and tactic I’ve learned the past few years when it comes to using Social Media to engage clients/customers, impact a situation/negotiations, drive mainstream media coverage and shape public opinion. The situations that happened to me during the largest nursing strike in U.S. history last summer also provide great “real-life” examples/case studies for why the tactics I’ve learned at the feet of masters like this guy and this guy work so well.

It’s long, but I promise worth your time to watch.

Question: Anything important I left out? What would you add to the presentation?

3 ways proper lighting can improve your next video

With more and more PR pros needing to know how to shoot and edit their own video, thought I’d share a tutorial I found helpful regarding how to do proper lighting when filming someone. Enjoy!

Teach this! Here’s a video trailer for an upcoming U of M class I’m teaching on Labor Unions and Social Media

If you work in PR or Communications for a Labor Union here in the Twin Cities, I’d love to see you at a new class I’ll be teaching on October 25, 2011 through the University of Minnesota’s Labor Education Service! Here are the details: “Successful Social Media Strategies for Labor Unions” with John Nemo, Dir of PR and Social Media for the Minnesota Nurses Association. $25, Tues, October 25, 6-9 p.m. Contact John See at 612-624-6039. Registration info available at the LES website.

Here’s a video trailer I made promoting the class:

Why being a mainstream media reporter just got a whole lot more dangerous

This video from the Occupy Wall Street protests has been burning up the Social Media landscape and I’m sure will continue to do so. In a nutshell, it’s a great example of how the tables have completely turned on reporters in 2011.

Thanks to Social Media, reporters are now being reported on. (Here’s a longer piece explaining the blow-by-blow of the video below and how it came to life.)

For now, though, I’m fascinated to hear what my friends in the mainstream media think about this, and whether or not it will impact how you do your job in public. (I can’t help but think it’s going to give you pause if you’re a reporter. We/they are not used to being put on the spot in an interview like this and having things flipped around!)

Ben Rector: A Case Study in Brilliant use of Social Media

I originally found independent singer/songwriter Ben Rector via NoiseTrade, where musicians give away songs for free – no strings attached – in hopes of building a following. Not only have I enjoyed Ben’s music and proven the NoiseTrade business model true by going out and paying for more of his music on my own, but I’ve also become a huge fan of how brilliantly Ben uses Social Media. His YouTube channel is hilarious, and his latest effort to engage and reward fans surrounding his new album’s release is classic Thank You Economy.

Below is Ben’s video asking fans to help spread the word about the new album, and what they’ll get from him in return. The effort apparently paid off. In less than a week, his album went to #4 overall on iTunes and #1 on the singer/songwriter list. All this without a major record label or promotional effort behind it!

As a bonus here’s one of my favorite Ben Rector songs. If nothing else, follow this guy for his Social Media savvy, because he’s doing a brilliant job!

Why everyone at work thinks I’m a genius (or how a PR pro can fool clients)

I’m getting rave reviews for the video trailer (below) that I made for an upcoming event for my employer. When I would do the same thing at my previous job, people began calling me “Spielberg.”

But the video below literally took me about 15 minutes to create! It takes a rudimentary understanding of Apple’s iMovie, sure, but because Apple is so awesome (I’ve been a fanboy of its products for 20 years now!) and easy, anyone can look like a genius.

The most important point of this post is that Public Relations professionals need to understand and utilize video! I’ve invested a lot of time and effort into learning programs such as Final Cut Express, and building my video editing skills, but you don’t even have to go that far. Just something as simple as knowing how to drag and drop clips into an iMovie video trailer like the one below can set you apart from the competition and make everyone think you’re a genius.

PR Professionals: Video Resume? What the hell is that?

Enjoyed a lively discussion at a PRSA networking event this week. Among the topics tossed around the room was whether or not PR professionals should invest their time and talents in creating a Video Resume.

I showed my video resume (above) to a longtime PR Headhunter and a top HR Executive for an enormous and well-respected PR firm. I also shared it with several other well-heeled PR pros in the room.

The collective response was:

  • Whoa.
  • Nobody else is really doing this.
  • You seem way ahead of the curve here.
  • I really don’t know what to make of this. I mean, I think it’s time is coming, but …

Seriously? We, the self-proclaimed experts of all things communications, marketing and branding, can’t see the future of our industry?

The statistics for online video are insane. We tell our clients to get all over YouTube, but we don’t do it for ourselves and our own personal brand? People are missing a golden opportunity here. Video is the future of all communications. Think about how much online video you watch in a typical day. How much more would a video message from a job applicant stand out when compared to the flood of paper resumes and e-mails piling up all around you?

Video gives you a chance to let your personality and stage presence shine. And if you’re in PR, you should have plenty of personality, charisma and presence to share with others! Video also gives you an opportunity to showcase your creativity, judgement and multimedia storytelling skills.

I made my Video Resume myself, using what I’ve learned over the years working in Mac-friendly programs like iMovie and Final Cut Express. It’s not rocket science, yet I’m amazed at how few PR professionals can put together a quality video. In 2011, that’s like not knowing how to type!

So get out there and do a Video Resume already! If you need inspiration, there are some fantastic examples out there and tips aplenty.

The panelists I talked with today did agree that a well-done Video Resume can really, really set you apart from the crowd and make you memorable. On the flip side, they also noted that a poorly done Video Resume can sink you faster than the Titanic.

Have you done a Video Resume? If so, what’s been the response? Share your links and thoughts in the Comments!


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