Just started reading Made to Stick and have to say its 6 Principles make for a great PR/Marketing/Social Media strategy:
SIMPLICITY: Proverbs are ideal – a one-sentence statement so profound that an individual could spend a lifetime learning to follow it.
UNEXPECTEDNESS: Violate people’s expectations/be counterintuitive. Generate interest and curiosity.
CONCRETENESS: Explain in terms of human actions and/or sensory information. (NOT abstract concepts!) Example: Ice-filled bathtubs, apples with razors. Use concrete language.
CREDIBILITY: Idea has to carry its own credentials. “Ask yourself if you are better off today than you were four years ago.”
EMOTIONS: Make them feel something. We are wired to feel things for people, not abstractions.
STORIES: To get people to act on your idea, tell a story.
Had a great – and lengthy – discussion recently with SEO Expert Lee Odden that covered a ton of fertile ground related to Search Engine Optimization (SEO), PR/Marketing and more.
Some of the topics we hit on include:
- How Google’s new “Personal Search” changes the SEO landscape
- How YouTube (currently the world’s #2 ranked search engine!) is vastly underutilized by PR/Marketing professionals for SEO purposes
- Lee’s upcoming book Optimize: Win more customers with Social Media, SEO and Content Marketing
It’s a long but worthwhile discussion – hope you find it as useful/informative as I did, and thanks again to Lee for the time and insight!
Gary’s brilliant book Thank You Economy nailed this trend back when he wrote it in late 2010/early 2011, but this video crystalizes how important customer service will be in 2012 and beyond thanks to Social Media. Watch:
USA Today and Wall St. Journal Bestselling Author David Meerman Scott was gracious enough to join one of our PR/JOUR Google+ Hangouts to talk about his new e-book, Newsjacking. It’s an often fascinating, sometimes controversial and always fun topic for journalists and PR pros alike to consider. Grab the book – which is a fast, breezy read – on your Kindle or iPad and then watch our interview below to hear more about what could be the big PR/Marketing trend of 2012.
Big news: Join myself and Bestselling Author David Meerman Scott for a special PR/JOUR Google+ Hangout on Jan 11!
Awesome news! Just confirmed USA Today and The Wall Street Journal Bestselling Author and PR/Social Media Expert David Meerman Scott will join me for a special Google+ video hangout on January 11 at 3:30 pm Eastern/2:30 pm Central time.
Save the date and spread the word!
We’re going to talk about David’s new book Newsjacking – PR/JOUR folks this is NOT to be missed! David is the best of the best when it comes to cutting-edge PR/Marketing trends, and his concept of “Newsjacking” is both controversial and potentially the biggest new PR/Marketing trend we’ll see in 2012 and beyond.
Special thanks to David for being such a class act and so willing to share his time and expertise with myself and the rest of us! Pick up a copy of Newsjacking ahead of time (only $6.99 for the e-book) too!
We were extremely lucky to spend half an hour recently during our PR/JOUR Google+ Hangout talking shop with author/speaker Kim Ketola, who has more than 30 years of experience in the talk radio industry. (Many listeners will remember her best via her on-air name of Kim Jeffries). Kim has literally seen and done it all in her three-plus decades on air, and also has an amazing and powerful personal story/testimony to boot!
- How to get you or your PR client on the airwaves
- The future of talk radio
- The impact of Social Media on the talk radio industry
- The “Enrage vs. Engage” model that has taken over many talk radio formats
- The personalization and segmentation of news and its audiences
Video: Longtime TV News Director Scott Libin Shares Game-Changing Secrets to Getting Your PR Clients on TV
Scott Libin spent nearly three decades as TV News Reporter, Producer, Anchor and News Director. I can’t think of a better expert when it comes to finding out what works and what doesn’t when it comes to getting TV News coverage for your company/client.
Scott and I had a great discussion this week (video below), and I was really impressed with his honesty and candor when it came to getting inside the head of a typical TV Reporter/Producer. He shared some great insights and advice on what will (and will NOT) work when it comes to getting the TV News coverage your company/client wants.
I was also fascinated/excited about his take on whether or not PR people should use the controversial strategy of “reporting on the reporter” during interviews. This is where you (the interview’s subject) capture the entire exchange with the reporter on video, and then (if you need to) put out a copy of the video online as a defense/explanation for a quote you felt was taken out of context, bias demonstrated by the reporter, etc. (Skip ahead to the 8:25 mark of the video to hear this exchange.)
Social Media and the ability to easily capture and share video online has completely changed the TV News business. Think about the strength and leverage you or your client now has when agreeing to sit down for a potentially controversial/difficult interview! In the past, you were at the mercy of the TV Reporter to represent a fair and balanced report on air. Now, you can film and then release your own record of the conversation to prove to your core stakeholders/audience/critics/etc. that what you said was taken out of context or misrepresented.
Game-changing stuff, and I’m glad guys like Scott Libin are here to help PR pros and journalists alike sort through it all!
Here’s our discussion:
QUESTION: Would you advise a PR client to use this “report on the reporter” technique? Why or why not? And if you’re a journalist, would you refuse to conduct an interview if the subject told you he or she was going to tape the conversation and possibly release it later online?
This video from our weekly JOUR/PR Google+ Hangout is stocked with great Crisis PR/Communications tips from industry legend Jon Austin. Jon used to be the top spokesperson for Northwest Airlines (now part of Delta) and has been a PR/Crisis Communications pro since the early 1990s. The discussion was like a master’s class in Crisis PR – I loved every minute of it and learned a ton. Hope you enjoy!
This week’s Google+ hangout of Journalists and PR pros covered quite a bit of ground – everything from the Star Tribune’s controversial decision to begin charging for its online content, to Herman Cain’s latest PR moves to the Associated Press’ refusal to allow its reporters to Tweet or ReTweet personal opinions.
It was another great conversation, and we’d love if you join us next time! We circle up every Tuesday at 10:30 am Central time via Google+ to hang out and talk shop!