Posted by John Nemo
I found this story from CNET a helpful explainer on the whole e-book pricing saga going on right now in the publishing industry.
Here’s the bad news: In a few more years (or maybe even sooner), authors large and small, new and old, are going to wake up and realize they don’t need anyone in the publishing industry anymore.
Popular authors with huge followings no longer need outside marketing/PR clout or help with distribution channels – they’re audience is already built in, and (literally) anyone can now write, upload and sell a book on his or her own. Print books are nearly dead – e-reader sales of products like Kindle and iPad are soaring along with e-book purchases. And why wouldn’t they? Imagine literally carrying hundreds of books in the palm of your hand, having the ability to highlight, bookmark, take notes in the margins, increase or decrease the font size, read in the dark … the advantages of e-readers go on and on.
So if you’re a big author, why not just write the book, publish it yourself (it is literally as easy as cutting and pasting text into Apple’s iBooks Author or importing a PDF file), upload it to the iBookstore and set your own price, keeping 100 percent of the author royalties for yourself? Or use CreateSpace or another free site to create and upload a Kindle-friendly version of your new book?
For new authors, there’s literally no cost (other than time) for you to engage with people on social media, build a following, write a book, copy and paste it into iBooks Author on a Macintosh and then sell it for whatever price you want.
You build your audience. You write the book. You upload the book. You sell the book. You keep all the profits.
The entry barrier to becoming a published author has never been easier. In fact, it can’t get any easier.
That’s great news – unless your still working as a Literary Agent or Publisher.