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Google+ PR/JOUR Video Hangout Features Top PR Pros, Journalists

Mark your calendar!

Our weekly Google+ Video Hangout with Journalists and PR folks is coming back online again this Tuesday, Dec. 6, at 10:30 am Central time. I’m going to try out a new format where we start with a featured “Guest” that I/we can interview briefly, and then open it up to a bigger discussion.

We’ll kick things off by featuring Crisis Communications Expert Jon Austin, who will share his best tips/strategies/stories related to said expertise.

I’ve also secured longtime Twin Cities talk radio legend Kim Jeffries (who now goes by Kim Ketola) for our Dec. 20 hangout. Kim’s also got a new book coming out this winter and is never shy on sharing her thoughts!

Below is the December schedule. I would love to fill the open slots we have on the 14th and 27th – if you’re interested in being a featured guest e-mail me so I can get you booked!

If you haven’t done a PR/JOUR hangout with us yet, you can watch a couple of earlier ones we did this fall – Example 1 and Example 2.

To join us on the Hangout, just go to John Nemo’s Google+ Page and you’ll see that I’m hosting a Hangout “Live” – then just click the button to join!

Schedule (all hangouts start at 10:30 am Central time!)
Dec. 6 – Jon Austin, Crisis Communications Expert
Dec. 14 – (Open)
Dec. 20 – Kim (Jeffries) Ketola, longtime talk radio host/author/speaker
Dec. 27 – (Open)

Thanks and hope to see you online soon!

The $100.00 mistake: Why the Star Tribune is WAY overvaluing its content and audience

The Star Tribune wants you to fork over $100.00 per year to read its content digitally.

The Star Tribune has long been a one-man show when it comes to dominating the eyeballs with online news consumption here in Minnesota. But I think the state’s largest newspaper really, really overestimated the value of its content by announcing this week that non print subscribers like me will have to pay $1.99 per week to read its content on our iPad or iPhone. (If you already get the printed newspaper more than 2 days a week, you get this service for free.)

Considering that a TON of the Star Tribune’s online content is syndicated from the Associated Press and other outlets and can be found elsewhere for free, that means what I’m really paying for is the Star Tribune’s unique/original content.

Newspaper content has basically been free to view online since the Internet began. So it’s a massive jump to expect users to pay $100 or more a year to consume content that’s been free for decades. (Note to the Star Tribune: People like Free. We get used to Free.)

And with all due respect to the talented folks at the paper, I don’t find their news coverage/columns/Op-Eds so astounding, unique and amazing that I should have to pay for it directly. It would be one thing if the Strib wanted to offer the $1.99 price for App users who want an “ad free” experience, but I don’t think that’s the case. The Strib will still make a killing integrating online advertising into its Mobile apps – as they should.

The reason the Star Tribune has all the eyeballs, which in turn draws all the advertising revenue, is that for decades they’ve had the state’s best-run, best-looking and most reliable online news site. For free.

If another newspaper like the Pioneer Press or even a local TV or radio station (MPR?) can make a serious push to revamp its online web site/mobile apps and push out enough syndicated content to go with its original content/voices, the Star Tribune will be in serious trouble.

Personally, I’ll be spending a lot more time on the Pioneer Press site and mobile apps. I’ll also be using the direct AP apps and other news sources such as Google Reader that get me the stories I want for free.

Nobody asked me, but I think that in 2011 the way a newspaper stays relevant and important is NOT by syndicating tons of free content and combining that with typical meat and potatoes reporting and stories. Rather, I think the newspaper needs to get hyper – hyper local, hyper aggressive/investigative, hyper opinionated – in order to stand out with readers.

The main reason I read the Pioneer Press is for Tom Powers and Charley Walters’ columns. I already know all the sports stories/game stories/roundups by the time they appear in the ink newspaper delivered to my front door. What I want from my newspaper is the type of content/voice/writing that I can’t get just anywhere.

I like some of the Star Tribune’s columnists for this very reason. But it’s not enough to get me to pay $100 a year.

What do you think? Will the Star Tribune’s upcharge be a huge success? Or will it send readers scattering across cyberspace in search of cheaper or free content?

Video: TV Producers, Talk Radio Hosts and PR pros share their story pitching secrets

Longtime TV Producer Gregg Litman, Talk Radio Host/Author Kim Ketola, PR pro Jon Austin and Attorney/Lawyer/Political Savant Dave Bateson all joined me this week for a great Google+ Video Hangout to talk about the best story pitches we’ve ever given/received, what the “Occupy” movement needs to succeed long-term from a PR/JOUR perspective and more! Check out the conversation below, and join us every Tuesday at 10:30 a.m. Central time for great conversation and networking!

Must-see TV: This is what 75 years of newsroom experience/insight/advice sounds like!

If you missed this week’s Google+ hangout, below is a chance to hear from some of the most experienced Public Relations and Journalism experts I’ve ever met on everything from people using Social Media to “report on the reporters” to the chilling impact advertising can have on how a station/newspaper covers controversial stories and more! This group – which included talk radio hosts, investigative reporters and former TV news directors – has a combined 75 years(!) of newsroom experience. I for one was amazed at how fast the 30 minute chat flew by thanks to the great insights and spirited discussion we shared.

Want to join us? We’ll be doing this every Tuesday at 10:30 AM Central time. Join us!

Why being a mainstream media reporter just got a whole lot more dangerous

This video from the Occupy Wall Street protests has been burning up the Social Media landscape and I’m sure will continue to do so. In a nutshell, it’s a great example of how the tables have completely turned on reporters in 2011.

Thanks to Social Media, reporters are now being reported on. (Here’s a longer piece explaining the blow-by-blow of the video below and how it came to life.)

For now, though, I’m fascinated to hear what my friends in the mainstream media think about this, and whether or not it will impact how you do your job in public. (I can’t help but think it’s going to give you pause if you’re a reporter. We/they are not used to being put on the spot in an interview like this and having things flipped around!)

Why every journalist needs to be on Google+ right now!

TV Reporter Jason DeRusha jumped online to get real-time, "man on the street" reaction via a Google+ Video Hangout

WCCO TV’s Jason DeRusha has long been hailed as a champion of integrating Social Media into his day job as a TV reporter/anchor, and he was at it again the other day, hosting a Google+ Video Hangout to get “man on the street” type reaction from people on the latest series of Facebook updates. He then featured some of our conversation in his 10 pm news story.

I enjoyed participating in the live video chat with several other folks, and couldn’t help but think the entire time, “Man, more journalists need to do this type of thing!” (It was also funny to see everyday people checking in from their everyday environments – almost like a Reality TV show!)

With the pressure constantly on journalists to be real-time reporting and content machines, hosting a Google+ Hangout to discuss a developing story, and then posting the talk online is a nice multimedia supplement to whatever written story goes up on your Website or Blog. It also feeds content for your Facebook, Google+, YouTube and Twitter channels. In addition, it engages your audience, reaching out to readers/viewers and inviting them to become a part of the story. This might lead to some good “Man on the street” video clips and quotes the reporter wasn’t expecting. Or maybe even meeting a valuable new source. And the fact that Google+ Hangouts are limited to only 10 people at a time (yet can be watched live by anyone) lends an air of exclusivity and ups the “cool” factor as well.

As we get more and more hyper-connected to each other, access to anyone and everyone is getting easier and easier. If I’m a journalist looking to stay ahead of the competition and set myself apart from everyone else, I’d be all over Google+ and Hangouts.

Kudos to Jason for – as usual – being the first to jump on the latest and greatest in Social Media technology and tools! Here’s a video of the story he ended up doing that featured myself and a few others:


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