Had a great – and lengthy – discussion recently with SEO Expert Lee Odden that covered a ton of fertile ground related to Search Engine Optimization (SEO), PR/Marketing and more.
Some of the topics we hit on include:
- How Google’s new “Personal Search” changes the SEO landscape
- How YouTube (currently the world’s #2 ranked search engine!) is vastly underutilized by PR/Marketing professionals for SEO purposes
- Lee’s upcoming book Optimize: Win more customers with Social Media, SEO and Content Marketing
It’s a long but worthwhile discussion – hope you find it as useful/informative as I did, and thanks again to Lee for the time and insight!
USA Today and Wall St. Journal Bestselling Author David Meerman Scott was gracious enough to join one of our PR/JOUR Google+ Hangouts to talk about his new e-book, Newsjacking. It’s an often fascinating, sometimes controversial and always fun topic for journalists and PR pros alike to consider. Grab the book – which is a fast, breezy read – on your Kindle or iPad and then watch our interview below to hear more about what could be the big PR/Marketing trend of 2012.
Big news: Join myself and Bestselling Author David Meerman Scott for a special PR/JOUR Google+ Hangout on Jan 11!
Awesome news! Just confirmed USA Today and The Wall Street Journal Bestselling Author and PR/Social Media Expert David Meerman Scott will join me for a special Google+ video hangout on January 11 at 3:30 pm Eastern/2:30 pm Central time.
Save the date and spread the word!
We’re going to talk about David’s new book Newsjacking – PR/JOUR folks this is NOT to be missed! David is the best of the best when it comes to cutting-edge PR/Marketing trends, and his concept of “Newsjacking” is both controversial and potentially the biggest new PR/Marketing trend we’ll see in 2012 and beyond.
Special thanks to David for being such a class act and so willing to share his time and expertise with myself and the rest of us! Pick up a copy of Newsjacking ahead of time (only $6.99 for the e-book) too!
This video from our weekly JOUR/PR Google+ Hangout is stocked with great Crisis PR/Communications tips from industry legend Jon Austin. Jon used to be the top spokesperson for Northwest Airlines (now part of Delta) and has been a PR/Crisis Communications pro since the early 1990s. The discussion was like a master’s class in Crisis PR – I loved every minute of it and learned a ton. Hope you enjoy!
Our weekly Google+ Video Hangout with Journalists and PR folks is coming back online again this Tuesday, Dec. 6, at 10:30 am Central time. I’m going to try out a new format where we start with a featured “Guest” that I/we can interview briefly, and then open it up to a bigger discussion.
We’ll kick things off by featuring Crisis Communications Expert Jon Austin, who will share his best tips/strategies/stories related to said expertise.
I’ve also secured longtime Twin Cities talk radio legend Kim Jeffries (who now goes by Kim Ketola) for our Dec. 20 hangout. Kim’s also got a new book coming out this winter and is never shy on sharing her thoughts!
Below is the December schedule. I would love to fill the open slots we have on the 14th and 27th – if you’re interested in being a featured guest e-mail me so I can get you booked!
To join us on the Hangout, just go to John Nemo’s Google+ Page and you’ll see that I’m hosting a Hangout “Live” – then just click the button to join!
Schedule (all hangouts start at 10:30 am Central time!)
Dec. 6 – Jon Austin, Crisis Communications Expert
Dec. 14 – (Open)
Dec. 20 – Kim (Jeffries) Ketola, longtime talk radio host/author/speaker
Dec. 27 – (Open)
Thanks and hope to see you online soon!
This week’s Google+ hangout of Journalists and PR pros covered quite a bit of ground – everything from the Star Tribune’s controversial decision to begin charging for its online content, to Herman Cain’s latest PR moves to the Associated Press’ refusal to allow its reporters to Tweet or ReTweet personal opinions.
It was another great conversation, and we’d love if you join us next time! We circle up every Tuesday at 10:30 am Central time via Google+ to hang out and talk shop!
I recently did a Google+ hangout with University of St. Thomas Law School PR Guy Chato Hazelbaker. He shared some great takes with me on:
- What skills he sees as most important for a journalist in 2011.
- How PR people can place more content (including quotes, photos, audio/video) into mainstream media pieces now more than ever, and why that is.
- How Chato manages to navigate two difficult worlds – the legal profession and academia – that aren’t exactly known for speed and agility when it comes to fast-moving PR and Social Media responses and initiatives.
FYI I do a regular Google+ Hangout with PR/JOUR folks every Tuesday at 10:30 am Central time over on my G+ page. Circle me up and join us next time!
I’ve become so fanatical about using Social Media and integrating it into everything I do – especially PR! – that people at work have given me the moniker, “The Self Proclaimed King of Social Media.”
And it’s working! Lately I have been getting asked at least once a week to present to various groups on my Social Media strategies due to the massive success we’re having with it. (Especially in the Labor Union world, which is where my day job resides.) FYI this presentation was made using Prezi – completely free and something you can do entirely online.
In the video below, I spend 40 minutes sharing every trick, tip and tactic I’ve learned the past few years when it comes to using Social Media to engage clients/customers, impact a situation/negotiations, drive mainstream media coverage and shape public opinion. The situations that happened to me during the largest nursing strike in U.S. history last summer also provide great “real-life” examples/case studies for why the tactics I’ve learned at the feet of masters like this guy and this guy work so well.
It’s long, but I promise worth your time to watch.
Question: Anything important I left out? What would you add to the presentation?