Blog Archives
How to use real-time social media savvy to land your dream job in the NBA
Philadelphia 76ers fan Jerry Rizzo used Social Media to land a dream job in the NBA!
Mashable has an awesome story of how a 23-year-old fan named Jerry Rizzo of the NBA’s Philadelphia 76ers leveraged social media to essentially do the team’s job for it online, a move that caught the attention of the 76ers’ CEO and landed the 23-year-old Rizzo his “dream job” working for the team.
Memo to anyone wanting to land a new gig and stand out from the crowd: In 2011, you need to create a real-time resume that showcases your skills. That means your Blog, Twitter feed and everything else are in play when it comes to impressing potential employers.
Even though he was only doing it for fun and out of passion for the team he loved, Rizzo’s unsolicited and savvy use social media on behalf of the 76ers caught the eye of the team’s CEO, Adam Aron, who offered him a job with the team as a result. Said Aron:
“Jerry impressed us not just with his clever Twitter campaign, but he had also created a website that was just loaded with content that demonstrated his creativity and drive and that he is a good writer and knowledgeable about social media,” Aron said. “He did online what people have done in job-searching efforts for decades — put his best foot forward and demonstrated what he can bring to an employer.”
Gary Vaynerchuck said this a few years back, but it rings true in 2011 more than ever – now IS the time to cash in on your passion. And the best way to do that is to use real-time tools like your Blog to show potential employers/clients what you bring to the table, and how you can specifically help them reach their goals.
Congrats to Jerry Rizzo for doing exactly that. What a great story!
Video: Great PR/Crisis Communications tips with industry legend Jon Austin
This video from our weekly JOUR/PR Google+ Hangout is stocked with great Crisis PR/Communications tips from industry legend Jon Austin. Jon used to be the top spokesperson for Northwest Airlines (now part of Delta) and has been a PR/Crisis Communications pro since the early 1990s. The discussion was like a master’s class in Crisis PR – I loved every minute of it and learned a ton. Hope you enjoy!
Video: TV Producers, Talk Radio Hosts and PR pros share their story pitching secrets
Longtime TV Producer Gregg Litman, Talk Radio Host/Author Kim Ketola, PR pro Jon Austin and Attorney/Lawyer/Political Savant Dave Bateson all joined me this week for a great Google+ Video Hangout to talk about the best story pitches we’ve ever given/received, what the “Occupy” movement needs to succeed long-term from a PR/JOUR perspective and more! Check out the conversation below, and join us every Tuesday at 10:30 a.m. Central time for great conversation and networking!
3 ways proper lighting can improve your next video
With more and more PR pros needing to know how to shoot and edit their own video, thought I’d share a tutorial I found helpful regarding how to do proper lighting when filming someone. Enjoy!
The most important Google+ tip I’ve found (so far!)
A huge Google+ tip I learned from Chris Brogan is this – in your “About” area, under the “Employment” section, put a clever (and short) one-line description of who you are and what you’re all about as your “Current” job/position. The reason being is that when people hover over your name on G+, this line is what pops up! Typically it’s either (A) not filled out or (B) just says who your current employer is and doesn’t really explain who you are and what you offer to the G+ community. Update this and watch your Google+ community and influence expand exponentially! (Screen shot is attached – see my top line, where it says “Present” employment?)
Here’s what it will look like once you make the change and people hover over your name:
What every business/brand ought to know about Social Media in 2011
Do you really understand just how powerful consumers are in 2011?
Best-selling PR and Marketing author/blogger David Meerman Scott recently penned a post that called out some serious marketing hypocrisy by a famous Washington, D.C., hotel.
What I want to focus on is how this post should remind all of us:
- How much more power you and I have today as consumers.
- Why businesses/brands cannot afford to ignore engaging with us – in real-time – using Social Media.
Think about this:
- In 1981, David could have shared his negative experience with some friends over dinner.
- In 2001, he could have sent out a group e-mail to some friends and supporters.
- In 2011, he Blogs/Tweets/Google+/Facebooks/YouTubes and potentially reaches millions of people around the world (at least some of whom might be contemplating where to stay on their upcoming trip to Washington, D.C.) in real-time. David’s post lives on forever, and (depending on how often it is shared online) could end up near the top of the Google Search rankings for this hotel.
Even though David’s complaint is more about marketing hypocrisy than poor customer service, the point is the same: Brands and companies have NO CHOICE but to monitor and engage with consumers using Social Media in real-time.
To ignore or delay your response to a post like David’s puts the long-term financial well-being of your product or service at risk.
There are new rules in play. Small town rules. Ignore them at your own risk!
