Mashable has an awesome story of how a 23-year-old fan named Jerry Rizzo of the NBA’s Philadelphia 76ers leveraged social media to essentially do the team’s job for it online, a move that caught the attention of the 76ers’ CEO and landed the 23-year-old Rizzo his “dream job” working for the team.
Memo to anyone wanting to land a new gig and stand out from the crowd: In 2011, you need to create a real-time resume that showcases your skills. That means your Blog, Twitter feed and everything else are in play when it comes to impressing potential employers.
Even though he was only doing it for fun and out of passion for the team he loved, Rizzo’s unsolicited and savvy use social media on behalf of the 76ers caught the eye of the team’s CEO, Adam Aron, who offered him a job with the team as a result. Said Aron:
“Jerry impressed us not just with his clever Twitter campaign, but he had also created a website that was just loaded with content that demonstrated his creativity and drive and that he is a good writer and knowledgeable about social media,” Aron said. “He did online what people have done in job-searching efforts for decades — put his best foot forward and demonstrated what he can bring to an employer.”
Gary Vaynerchuck said this a few years back, but it rings true in 2011 more than ever – now IS the time to cash in on your passion. And the best way to do that is to use real-time tools like your Blog to show potential employers/clients what you bring to the table, and how you can specifically help them reach their goals.
Congrats to Jerry Rizzo for doing exactly that. What a great story!
This video from our weekly JOUR/PR Google+ Hangout is stocked with great Crisis PR/Communications tips from industry legend Jon Austin. Jon used to be the top spokesperson for Northwest Airlines (now part of Delta) and has been a PR/Crisis Communications pro since the early 1990s. The discussion was like a master’s class in Crisis PR – I loved every minute of it and learned a ton. Hope you enjoy!
This week’s Google+ hangout of Journalists and PR pros covered quite a bit of ground – everything from the Star Tribune’s controversial decision to begin charging for its online content, to Herman Cain’s latest PR moves to the Associated Press’ refusal to allow its reporters to Tweet or ReTweet personal opinions.
It was another great conversation, and we’d love if you join us next time! We circle up every Tuesday at 10:30 am Central time via Google+ to hang out and talk shop!
I recently did a Google+ hangout with University of St. Thomas Law School PR Guy Chato Hazelbaker. He shared some great takes with me on:
- What skills he sees as most important for a journalist in 2011.
- How PR people can place more content (including quotes, photos, audio/video) into mainstream media pieces now more than ever, and why that is.
- How Chato manages to navigate two difficult worlds – the legal profession and academia – that aren’t exactly known for speed and agility when it comes to fast-moving PR and Social Media responses and initiatives.
FYI I do a regular Google+ Hangout with PR/JOUR folks every Tuesday at 10:30 am Central time over on my G+ page. Circle me up and join us next time!
I’ve become so fanatical about using Social Media and integrating it into everything I do – especially PR! – that people at work have given me the moniker, “The Self Proclaimed King of Social Media.”
And it’s working! Lately I have been getting asked at least once a week to present to various groups on my Social Media strategies due to the massive success we’re having with it. (Especially in the Labor Union world, which is where my day job resides.) FYI this presentation was made using Prezi – completely free and something you can do entirely online.
In the video below, I spend 40 minutes sharing every trick, tip and tactic I’ve learned the past few years when it comes to using Social Media to engage clients/customers, impact a situation/negotiations, drive mainstream media coverage and shape public opinion. The situations that happened to me during the largest nursing strike in U.S. history last summer also provide great “real-life” examples/case studies for why the tactics I’ve learned at the feet of masters like this guy and this guy work so well.
It’s long, but I promise worth your time to watch.
Question: Anything important I left out? What would you add to the presentation?
Longtime TV Producer Gregg Litman, Talk Radio Host/Author Kim Ketola, PR pro Jon Austin and Attorney/Lawyer/Political Savant Dave Bateson all joined me this week for a great Google+ Video Hangout to talk about the best story pitches we’ve ever given/received, what the “Occupy” movement needs to succeed long-term from a PR/JOUR perspective and more! Check out the conversation below, and join us every Tuesday at 10:30 a.m. Central time for great conversation and networking!
With more and more PR pros needing to know how to shoot and edit their own video, thought I’d share a tutorial I found helpful regarding how to do proper lighting when filming someone. Enjoy!
A huge Google+ tip I learned from Chris Brogan is this – in your “About” area, under the “Employment” section, put a clever (and short) one-line description of who you are and what you’re all about as your “Current” job/position. The reason being is that when people hover over your name on G+, this line is what pops up! Typically it’s either (A) not filled out or (B) just says who your current employer is and doesn’t really explain who you are and what you offer to the G+ community. Update this and watch your Google+ community and influence expand exponentially! (Screen shot is attached – see my top line, where it says “Present” employment?)
Here’s what it will look like once you make the change and people hover over your name:
What I want to focus on is how this post should remind all of us:
- How much more power you and I have today as consumers.
- Why businesses/brands cannot afford to ignore engaging with us – in real-time – using Social Media.
Think about this:
- In 1981, David could have shared his negative experience with some friends over dinner.
- In 2001, he could have sent out a group e-mail to some friends and supporters.
- In 2011, he Blogs/Tweets/Google+/Facebooks/YouTubes and potentially reaches millions of people around the world (at least some of whom might be contemplating where to stay on their upcoming trip to Washington, D.C.) in real-time. David’s post lives on forever, and (depending on how often it is shared online) could end up near the top of the Google Search rankings for this hotel.
Even though David’s complaint is more about marketing hypocrisy than poor customer service, the point is the same: Brands and companies have NO CHOICE but to monitor and engage with consumers using Social Media in real-time.
To ignore or delay your response to a post like David’s puts the long-term financial well-being of your product or service at risk.
Teach this! Here’s a video trailer for an upcoming U of M class I’m teaching on Labor Unions and Social Media
If you work in PR or Communications for a Labor Union here in the Twin Cities, I’d love to see you at a new class I’ll be teaching on October 25, 2011 through the University of Minnesota’s Labor Education Service! Here are the details: “Successful Social Media Strategies for Labor Unions” with John Nemo, Dir of PR and Social Media for the Minnesota Nurses Association. $25, Tues, October 25, 6-9 p.m. Contact John See at 612-624-6039. Registration info available at the LES website.
Here’s a video trailer I made promoting the class: