Summary: When more than 50 percent of your users access your Social Network via mobile devices, and your mobile app is clunky and doesn’t do a good job of integrating advertising, trouble looms!
In a story you have to read to believe, the Minnesota Opera tried – and failed, miserably – to be hip, cool and relevant using Twitter during a live performance of Madame Butterfly.
Here’s a great analysis of how horribly wrong it all went. It’s shake your head, “What were they thinking!?” type stuff.
I found this story from CNET a helpful explainer on the whole e-book pricing saga going on right now in the publishing industry.
Here’s the bad news: In a few more years (or maybe even sooner), authors large and small, new and old, are going to wake up and realize they don’t need anyone in the publishing industry anymore.
Popular authors with huge followings no longer need outside marketing/PR clout or help with distribution channels – they’re audience is already built in, and (literally) anyone can now write, upload and sell a book on his or her own. Print books are nearly dead - e-reader sales of products like Kindle and iPad are soaring along with e-book purchases. And why wouldn’t they? Imagine literally carrying hundreds of books in the palm of your hand, having the ability to highlight, bookmark, take notes in the margins, increase or decrease the font size, read in the dark … the advantages of e-readers go on and on.
So if you’re a big author, why not just write the book, publish it yourself (it is literally as easy as cutting and pasting text into Apple’s iBooks Author or importing a PDF file), upload it to the iBookstore and set your own price, keeping 100 percent of the author royalties for yourself? Or use CreateSpace or another free site to create and upload a Kindle-friendly version of your new book?
For new authors, there’s literally no cost (other than time) for you to engage with people on social media, build a following, write a book, copy and paste it into iBooks Author on a Macintosh and then sell it for whatever price you want.
You build your audience. You write the book. You upload the book. You sell the book. You keep all the profits.
The entry barrier to becoming a published author has never been easier. In fact, it can’t get any easier.
That’s great news – unless your still working as a Literary Agent or Publisher.
Had a great – and lengthy – discussion recently with SEO Expert Lee Odden that covered a ton of fertile ground related to Search Engine Optimization (SEO), PR/Marketing and more.
Some of the topics we hit on include:
- How Google’s new “Personal Search” changes the SEO landscape
- How YouTube (currently the world’s #2 ranked search engine!) is vastly underutilized by PR/Marketing professionals for SEO purposes
- Lee’s upcoming book Optimize: Win more customers with Social Media, SEO and Content Marketing
It’s a long but worthwhile discussion – hope you find it as useful/informative as I did, and thanks again to Lee for the time and insight!
Gary’s brilliant book Thank You Economy nailed this trend back when he wrote it in late 2010/early 2011, but this video crystalizes how important customer service will be in 2012 and beyond thanks to Social Media. Watch:
USA Today and Wall St. Journal Bestselling Author David Meerman Scott was gracious enough to join one of our PR/JOUR Google+ Hangouts to talk about his new e-book, Newsjacking. It’s an often fascinating, sometimes controversial and always fun topic for journalists and PR pros alike to consider. Grab the book – which is a fast, breezy read – on your Kindle or iPad and then watch our interview below to hear more about what could be the big PR/Marketing trend of 2012.
Big news: Join myself and Bestselling Author David Meerman Scott for a special PR/JOUR Google+ Hangout on Jan 11!
Awesome news! Just confirmed USA Today and The Wall Street Journal Bestselling Author and PR/Social Media Expert David Meerman Scott will join me for a special Google+ video hangout on January 11 at 3:30 pm Eastern/2:30 pm Central time.
Save the date and spread the word!
We’re going to talk about David’s new book Newsjacking – PR/JOUR folks this is NOT to be missed! David is the best of the best when it comes to cutting-edge PR/Marketing trends, and his concept of “Newsjacking” is both controversial and potentially the biggest new PR/Marketing trend we’ll see in 2012 and beyond.
Special thanks to David for being such a class act and so willing to share his time and expertise with myself and the rest of us! Pick up a copy of Newsjacking ahead of time (only $6.99 for the e-book) too!
We were extremely lucky to spend half an hour recently during our PR/JOUR Google+ Hangout talking shop with author/speaker Kim Ketola, who has more than 30 years of experience in the talk radio industry. (Many listeners will remember her best via her on-air name of Kim Jeffries). Kim has literally seen and done it all in her three-plus decades on air, and also has an amazing and powerful personal story/testimony to boot!
- How to get you or your PR client on the airwaves
- The future of talk radio
- The impact of Social Media on the talk radio industry
- The “Enrage vs. Engage” model that has taken over many talk radio formats
- The personalization and segmentation of news and its audiences
Video: Longtime TV News Director Scott Libin Shares Game-Changing Secrets to Getting Your PR Clients on TV
Scott Libin spent nearly three decades as TV News Reporter, Producer, Anchor and News Director. I can’t think of a better expert when it comes to finding out what works and what doesn’t when it comes to getting TV News coverage for your company/client.
Scott and I had a great discussion this week (video below), and I was really impressed with his honesty and candor when it came to getting inside the head of a typical TV Reporter/Producer. He shared some great insights and advice on what will (and will NOT) work when it comes to getting the TV News coverage your company/client wants.
I was also fascinated/excited about his take on whether or not PR people should use the controversial strategy of “reporting on the reporter” during interviews. This is where you (the interview’s subject) capture the entire exchange with the reporter on video, and then (if you need to) put out a copy of the video online as a defense/explanation for a quote you felt was taken out of context, bias demonstrated by the reporter, etc. (Skip ahead to the 8:25 mark of the video to hear this exchange.)
Social Media and the ability to easily capture and share video online has completely changed the TV News business. Think about the strength and leverage you or your client now has when agreeing to sit down for a potentially controversial/difficult interview! In the past, you were at the mercy of the TV Reporter to represent a fair and balanced report on air. Now, you can film and then release your own record of the conversation to prove to your core stakeholders/audience/critics/etc. that what you said was taken out of context or misrepresented.
Game-changing stuff, and I’m glad guys like Scott Libin are here to help PR pros and journalists alike sort through it all!
Here’s our discussion:
QUESTION: Would you advise a PR client to use this “report on the reporter” technique? Why or why not? And if you’re a journalist, would you refuse to conduct an interview if the subject told you he or she was going to tape the conversation and possibly release it later online?