The Minnesota Opera and Social Media gone (way) wrong

If you're the MN Opera, shooting out a series of bizarre/insulting Tweets from your official Twitter handle during a live performance is not the best way to fill the seats!

In a story you have to read to believe, the Minnesota Opera tried – and failed, miserably – to be hip, cool and relevant using Twitter during a live performance of Madame Butterfly. 

Here’s a great analysis of how horribly wrong it all went. It’s shake your head, “What were they thinking!?” type stuff.