PR Tip: Slogans versus substance in the battle over Obamacare’s future

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Former CIGNA PR guy turned health care whistleblower Wendell Potter makes an important PR point here:

“One of the rules of effective communications is to keep it simple. In attacking something you don’t like, use as few words as possible, and make sure those words pack an emotional wallop.”

Here’s his full post: ANALYSIS: Slogans versus substance in the battle over Obamacare’s future

About John Nemo

John Nemo is a former Associated Press reporter, Award-Winning PR Director and Social Media Consultant who helps brands, businesses and individuals leverage LinkedIn to generate sales leads, add new clients and increase revenue. He is also CEO of Nemo Media Group, a Minneapolis-based marketing agency. Learn more about John at www.LinkedInRiches.com

Posted on March 26, 2012, in Everything Else and tagged , . Bookmark the permalink. Leave a comment.

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