Six “Sticky” Tips for PR/Marketing Success

Just started reading Made to Stick and have to say its 6 Principles make for a great PR/Marketing/Social Media strategy:

SIMPLICITY: Proverbs are ideal – a one-sentence statement so profound that an individual could spend a lifetime learning to follow it.

UNEXPECTEDNESS: Violate people’s expectations/be counterintuitive. Generate interest and curiosity.

CONCRETENESS: Explain in terms of human actions and/or sensory information. (NOT abstract concepts!) Example: Ice-filled bathtubs, apples with razors. Use concrete language.

CREDIBILITY: Idea has to carry its own credentials. “Ask yourself if you are better off today than you were four years ago.”

EMOTIONS: Make them feel something. We are wired to feel things for people, not abstractions.

STORIES: To get people to act on your idea, tell a story.