Do yourself a favor right now and go read this important post from David Meerman Scott: Web Ink Now: Tough love for marketing and PR job seekers.

I couldn’t agree more with David when it comes to how important building up your personal brand online has become in 2012. If you want to win business or land that dream job you need to stand out from the masses, and what better way to “prove” you have what it takes than to already be doing what your potential client/employer is looking for?

I love the era we’re living in, because if gives anybody the ability to let his or her creativity, passion and talent shine for all to see. Content creation has never been easier or more affordable, and there are countless stories of people creating great original content online and then getting “found” by a larger company or client and hired for a full-time job.