Monthly Archives: January 2012
SEO Tips with TopRankBlog Expert Lee Odden
Posted by John Nemo
Had a great – and lengthy – discussion recently with SEO Expert Lee Odden that covered a ton of fertile ground related to Search Engine Optimization (SEO), PR/Marketing and more.
Some of the topics we hit on include:
- How Google’s new “Personal Search” changes the SEO landscape
- How YouTube (currently the world’s #2 ranked search engine!) is vastly underutilized by PR/Marketing professionals for SEO purposes
- Lee’s upcoming book Optimize: Win more customers with Social Media, SEO and Content Marketing
It’s a long but worthwhile discussion – hope you find it as useful/informative as I did, and thanks again to Lee for the time and insight!
Why the consumer-business relationship has changed forever, and what it means for all of us
Posted by John Nemo
This is probably the most important video Gary Vaynerchuk has ever made, and coming from a self-professed GaryVee fanboy like me, that’s saying something!
Gary’s brilliant book Thank You Economy nailed this trend back when he wrote it in late 2010/early 2011, but this video crystalizes how important customer service will be in 2012 and beyond thanks to Social Media. Watch:
Posted in PR, Social Media
Tags: Advice, Customer Service, Gary Vaynerchuk, PR, Public Relations, Social Media, Tips
Exclusive Video: Bestselling Author David Meerman Scott talks Newsjacking Book
Posted by John Nemo
USA Today and Wall St. Journal Bestselling Author David Meerman Scott was gracious enough to join one of our PR/JOUR Google+ Hangouts to talk about his new e-book, Newsjacking. It’s an often fascinating, sometimes controversial and always fun topic for journalists and PR pros alike to consider. Grab the book – which is a fast, breezy read – on your Kindle or iPad and then watch our interview below to hear more about what could be the big PR/Marketing trend of 2012.
Video:
Posted in Books and Publishing, PR, Social Media
Tags: Advice, Authors, Book Publishing, Book Review, David Meerman Scott, Gary Vaynerchuk, Google+, Social Media, Tips
Big news: Join myself and Bestselling Author David Meerman Scott for a special PR/JOUR Google+ Hangout on Jan 11!
Posted by John Nemo

Do NOT miss the chance to pick this PR/Marketing/Social Media expert and NYT Bestselling Author's brain!
Awesome news! Just confirmed USA Today and The Wall Street Journal Bestselling Author and PR/Social Media Expert David Meerman Scott will join me for a special Google+ video hangout on January 11 at 3:30 pm Eastern/2:30 pm Central time.
Save the date and spread the word!
We’re going to talk about David’s new book Newsjacking – PR/JOUR folks this is NOT to be missed! David is the best of the best when it comes to cutting-edge PR/Marketing trends, and his concept of “Newsjacking” is both controversial and potentially the biggest new PR/Marketing trend we’ll see in 2012 and beyond.
Special thanks to David for being such a class act and so willing to share his time and expertise with myself and the rest of us! Pick up a copy of Newsjacking ahead of time (only $6.99 for the e-book) too!
Make sure you have David and myself in your G+ Circles so you can participate!
Posted in Books and Publishing, PR, Social Media
Tags: Advice, David Meerman Scott, Google+, Marketing, Newsjacking, PR, Public Relations, Social Media, Tips

