Monthly Archives: January 2012
Had a great – and lengthy – discussion recently with SEO Expert Lee Odden that covered a ton of fertile ground related to Search Engine Optimization (SEO), PR/Marketing and more.
Some of the topics we hit on include:
- How Google’s new “Personal Search” changes the SEO landscape
- How YouTube (currently the world’s #2 ranked search engine!) is vastly underutilized by PR/Marketing professionals for SEO purposes
- Lee’s upcoming book Optimize: Win more customers with Social Media, SEO and Content Marketing
It’s a long but worthwhile discussion – hope you find it as useful/informative as I did, and thanks again to Lee for the time and insight!
Gary’s brilliant book Thank You Economy nailed this trend back when he wrote it in late 2010/early 2011, but this video crystalizes how important customer service will be in 2012 and beyond thanks to Social Media. Watch:
USA Today and Wall St. Journal Bestselling Author David Meerman Scott was gracious enough to join one of our PR/JOUR Google+ Hangouts to talk about his new e-book, Newsjacking. It’s an often fascinating, sometimes controversial and always fun topic for journalists and PR pros alike to consider. Grab the book – which is a fast, breezy read – on your Kindle or iPad and then watch our interview below to hear more about what could be the big PR/Marketing trend of 2012.
Big news: Join myself and Bestselling Author David Meerman Scott for a special PR/JOUR Google+ Hangout on Jan 11!
Awesome news! Just confirmed USA Today and The Wall Street Journal Bestselling Author and PR/Social Media Expert David Meerman Scott will join me for a special Google+ video hangout on January 11 at 3:30 pm Eastern/2:30 pm Central time.
Save the date and spread the word!
We’re going to talk about David’s new book Newsjacking – PR/JOUR folks this is NOT to be missed! David is the best of the best when it comes to cutting-edge PR/Marketing trends, and his concept of “Newsjacking” is both controversial and potentially the biggest new PR/Marketing trend we’ll see in 2012 and beyond.
Special thanks to David for being such a class act and so willing to share his time and expertise with myself and the rest of us! Pick up a copy of Newsjacking ahead of time (only $6.99 for the e-book) too!