Talk Radio Tips – and much more – from Kim Ketola (aka Kim Jeffries)
Posted by John Nemo
We were extremely lucky to spend half an hour recently during our PR/JOUR Google+ Hangout talking shop with author/speaker Kim Ketola, who has more than 30 years of experience in the talk radio industry. (Many listeners will remember her best via her on-air name of Kim Jeffries). Kim has literally seen and done it all in her three-plus decades on air, and also has an amazing and powerful personal story/testimony to boot!
- How to get you or your PR client on the airwaves
- The future of talk radio
- The impact of Social Media on the talk radio industry
- The “Enrage vs. Engage” model that has taken over many talk radio formats
- The personalization and segmentation of news and its audiences