Monthly Archives: December 2011
We were extremely lucky to spend half an hour recently during our PR/JOUR Google+ Hangout talking shop with author/speaker Kim Ketola, who has more than 30 years of experience in the talk radio industry. (Many listeners will remember her best via her on-air name of Kim Jeffries). Kim has literally seen and done it all in her three-plus decades on air, and also has an amazing and powerful personal story/testimony to boot!
- How to get you or your PR client on the airwaves
- The future of talk radio
- The impact of Social Media on the talk radio industry
- The “Enrage vs. Engage” model that has taken over many talk radio formats
- The personalization and segmentation of news and its audiences
Video: Longtime TV News Director Scott Libin Shares Game-Changing Secrets to Getting Your PR Clients on TV
Scott Libin spent nearly three decades as TV News Reporter, Producer, Anchor and News Director. I can’t think of a better expert when it comes to finding out what works and what doesn’t when it comes to getting TV News coverage for your company/client.
Scott and I had a great discussion this week (video below), and I was really impressed with his honesty and candor when it came to getting inside the head of a typical TV Reporter/Producer. He shared some great insights and advice on what will (and will NOT) work when it comes to getting the TV News coverage your company/client wants.
I was also fascinated/excited about his take on whether or not PR people should use the controversial strategy of “reporting on the reporter” during interviews. This is where you (the interview’s subject) capture the entire exchange with the reporter on video, and then (if you need to) put out a copy of the video online as a defense/explanation for a quote you felt was taken out of context, bias demonstrated by the reporter, etc. (Skip ahead to the 8:25 mark of the video to hear this exchange.)
Social Media and the ability to easily capture and share video online has completely changed the TV News business. Think about the strength and leverage you or your client now has when agreeing to sit down for a potentially controversial/difficult interview! In the past, you were at the mercy of the TV Reporter to represent a fair and balanced report on air. Now, you can film and then release your own record of the conversation to prove to your core stakeholders/audience/critics/etc. that what you said was taken out of context or misrepresented.
Game-changing stuff, and I’m glad guys like Scott Libin are here to help PR pros and journalists alike sort through it all!
Here’s our discussion:
QUESTION: Would you advise a PR client to use this “report on the reporter” technique? Why or why not? And if you’re a journalist, would you refuse to conduct an interview if the subject told you he or she was going to tape the conversation and possibly release it later online?
Mashable has an awesome story of how a 23-year-old fan named Jerry Rizzo of the NBA’s Philadelphia 76ers leveraged social media to essentially do the team’s job for it online, a move that caught the attention of the 76ers’ CEO and landed the 23-year-old Rizzo his “dream job” working for the team.
Memo to anyone wanting to land a new gig and stand out from the crowd: In 2011, you need to create a real-time resume that showcases your skills. That means your Blog, Twitter feed and everything else are in play when it comes to impressing potential employers.
Even though he was only doing it for fun and out of passion for the team he loved, Rizzo’s unsolicited and savvy use social media on behalf of the 76ers caught the eye of the team’s CEO, Adam Aron, who offered him a job with the team as a result. Said Aron:
“Jerry impressed us not just with his clever Twitter campaign, but he had also created a website that was just loaded with content that demonstrated his creativity and drive and that he is a good writer and knowledgeable about social media,” Aron said. “He did online what people have done in job-searching efforts for decades — put his best foot forward and demonstrated what he can bring to an employer.”
Gary Vaynerchuck said this a few years back, but it rings true in 2011 more than ever – now IS the time to cash in on your passion. And the best way to do that is to use real-time tools like your Blog to show potential employers/clients what you bring to the table, and how you can specifically help them reach their goals.
Congrats to Jerry Rizzo for doing exactly that. What a great story!
This video from our weekly JOUR/PR Google+ Hangout is stocked with great Crisis PR/Communications tips from industry legend Jon Austin. Jon used to be the top spokesperson for Northwest Airlines (now part of Delta) and has been a PR/Crisis Communications pro since the early 1990s. The discussion was like a master’s class in Crisis PR – I loved every minute of it and learned a ton. Hope you enjoy!
Our weekly Google+ Video Hangout with Journalists and PR folks is coming back online again this Tuesday, Dec. 6, at 10:30 am Central time. I’m going to try out a new format where we start with a featured “Guest” that I/we can interview briefly, and then open it up to a bigger discussion.
We’ll kick things off by featuring Crisis Communications Expert Jon Austin, who will share his best tips/strategies/stories related to said expertise.
I’ve also secured longtime Twin Cities talk radio legend Kim Jeffries (who now goes by Kim Ketola) for our Dec. 20 hangout. Kim’s also got a new book coming out this winter and is never shy on sharing her thoughts!
Below is the December schedule. I would love to fill the open slots we have on the 14th and 27th – if you’re interested in being a featured guest e-mail me so I can get you booked!
To join us on the Hangout, just go to John Nemo’s Google+ Page and you’ll see that I’m hosting a Hangout “Live” – then just click the button to join!
Schedule (all hangouts start at 10:30 am Central time!)
Dec. 6 – Jon Austin, Crisis Communications Expert
Dec. 14 – (Open)
Dec. 20 – Kim (Jeffries) Ketola, longtime talk radio host/author/speaker
Dec. 27 – (Open)
Thanks and hope to see you online soon!