One of the most insightful and helpful Blog posts I’ve ever read
Posted by John Nemo
This post from Copyblogger is worth the read for this golden reminder:
If you don’t offer customers something they dearly want, whether it’s to gain some great pleasure or escape some great pain, you’re not going to make any money.
Provide value. Solve actual problems. Uncover what’s bugging people and fix it for them.
It reminds me of one of my favorite David Meerman Scott quotes:
“For years, I’ve been saying that to create great Web content, you need to always be thinking: Nobody cares about my products and services except me and the others in my organization. What your buyers do care about are themselves and they care a great deal about solving their problems (and are always on the lookout for a company that can help them do so). The good news for smart marketers is that this knowledge has the potential to make you many times more successful with your marketing. It may quite literally transform your business (that’s not just my opinion; many people write me to tell me so). Don’t pitch your product. Most journalists don’t care about products. Instead: Tell us how your organization solves problems for customers.”
About John NemoNational Award-Winning PR professional, Social Media Expert, Journalist and Author. Former Associated Press reporter with more than 15 years of experience in journalism and PR. My passions: Story, Jesus, PR and Social Media.
Posted on September 1, 2011, in Everything Else, PR, Social Media, Storytelling and tagged Advice, Copyblogger, David Meerman Scott, make money blogging, Social Media, Tips. Bookmark the permalink. Leave a Comment.