One of the most insightful and helpful Blog posts I’ve ever read
Posted by John Nemo
This post from Copyblogger is worth the read for this golden reminder:
If you don’t offer customers something they dearly want, whether it’s to gain some great pleasure or escape some great pain, you’re not going to make any money.
Provide value. Solve actual problems. Uncover what’s bugging people and fix it for them.
It reminds me of one of my favorite David Meerman Scott quotes:
“For years, I’ve been saying that to create great Web content, you need to always be thinking: Nobody cares about my products and services except me and the others in my organization. What your buyers do care about are themselves and they care a great deal about solving their problems (and are always on the lookout for a company that can help them do so). The good news for smart marketers is that this knowledge has the potential to make you many times more successful with your marketing. It may quite literally transform your business (that’s not just my opinion; many people write me to tell me so). Don’t pitch your product. Most journalists don’t care about products. Instead: Tell us how your organization solves problems for customers.”
About John NemoJohn Nemo is a former Associated Press reporter, Award-Winning PR Director and Social Media Consultant who helps brands, businesses and individuals leverage LinkedIn to generate sales leads, add new clients and increase revenue. He is also CEO of Nemo Media Group, a Minneapolis-based marketing agency. Learn more about John at www.LinkedInRiches.com
Posted on September 1, 2011, in Everything Else, PR, Social Media, Storytelling and tagged Advice, Copyblogger, David Meerman Scott, make money blogging, Social Media, Tips. Bookmark the permalink. Leave a comment.