The Power of Twitter – Thomas Nelson’s CEO and Me
Posted by John Nemo
Not so long ago, the idea of me – a self published author – being able to have a personal conversation with the CEO of Thomas Nelson – arguably the biggest and best publishing house in Christian books today – would have been laughable.
But thanks to Twitter, Thomas Nelson CEO Michael Hyatt not only follows me, but has even DM’d me! Granted, it’s not like we are close personal friends, but Mike (after one DM I feel like we’re on a first name basis) and I are Tweeps now!
And the way I connected with Him was NOT by sending him self-promoting “Will you publish my Christian novels?” type drivel. Rather, I’ve taken the time to follow his Tweets, and offer @replies and other methods of feedback and/or congratulations related to Thomas Nelson and it’s brand.
By taking an interest in his Tweets and adding useful replies to the ongoing conversation, I’ve become a part (albeit a tiny one) of Mike’s consciousness online.
Literary agents, are you listening? Authors looking for a break, are YOU listening?
Michael Hyatt is. And I think that’s one of the main reasons his company had 8 of the 10 best sellers on a recent book list. Mike is out there listening and interacting with people like me, people who buy his books and are passionate about his industry. And as a result I now feel a personal connection to Thomas Nelson as a consumer. I’m all warm and fuzzy because it’s CEO literally took five seconds to DM me. Wonder what publisher’s books are going to be at the front of my mind next time I go into a Christian bookstore?
See how this works?
The power, influence and ability to connect with anyone – even a big shot CEO at a major publishing house! – is what makes Social Media the most important development since the Internet itself was invented.
And if you have a brand (including yourself!) out there to advocate for, once you start putting in the sweat equity (to quote Gary Vaynerchuk) in the trenches, chances to make career and potentially life changing connections are just out there waiting to happen.