What every self-published author needs to know in 2011
Posted by John Nemo
- I love this post (shown above) from Seth Godin at his new Domino Project.
- I love this advice he offers in another post: “Traditional media is all about interrupting strangers. Modern media (including modern bookselling) is focused on building a tribe, earning permission and then creating products and services for that audience.”
- I’ve been doing self-publishing in one form or another since 2004 or so, and I’m re-engergized, because the game has changed – again. In the mid-2000s it was the advent of self-publishing Web sites like CreateSpace and Lulu. In 2011, it’s the fact that we can create and upload an entire book – at no cost – and then sell it for pure profit via e-readers like Amazon’s Kindle, Apple’s iPad, and other devices. (John Locke has mastered this formula!)
- I keep hearing smart guys like Gary Vaynerchuk, Seth Godin and Kindle sales superstar Locke saying the same thing over and over again – Find your audience, cultivate a meaningful, trusting relationship with it online and then, when you’re ready to sell your idea/book/product, they’ll respond. And not only will they respond, but if your idea/book/product is really good, they’ll tell all their friends! Your friends will be your sales force.
- These are amazing times for authors. And I wouldn’t want to be a big publishing house right now. Because their dominance in the book marketplace is waning by the day. I don’t think they’ll ever disappear entirely, but their days as power players are seriously numbered.