Monthly Archives: December 2009

Job Searching and Social Media: Recruiting Experts Weigh in

I heard about this free e-book from David Meerman Scott and gave it a quick look. It’s stocked with great tips from a bunch of PR experts and laid out in a classy, colorful and easy-to-read format.

My top two takeaways from these Recruiting experts:

  • The vast majority of them listed “Networking” as their No. 1 Job Search strategy. (LinkedIn, anyone?)
  • Almost every single expert in this e-book listed Social Media networks as one of their top recruiting sources.

Friends, you are what you publish/upload/create. That is the name of the game in 2009. Don’t rely on your paper resume to get you there. Instead, share with the entire world your talents and creativity through a Blog, Vlog, YouTube channel, Twitter account, etc.

7 Twitter Tips to Live By

Right now I’m busy building my new employer’s Social Media presence from the ground up. I’m starting with Twitter. Here’s some off-the-cuff reminders I’m picking up while starting our Twitter account from scratch.

  1. Find your audience. I’m using search tools like Twellow and Twitter searches to find the people who are Tweeting about what we’re interested in. I’m also Googling (“Minnesota politicians using Twitter”) and finding somebody else has already done the work to compile these lists.
  2. Listen, listen, listen. I’m spending hours reading Tweets and seeing what people in our industry care about, what they are passionately discussing, and figuring out what types of Tweets I can share to engage them.
  3. Follow others’ follows. When I find someone with really good content, I take the time to sift through who they are following and then follow many of those folks as well. This is the beauty of Social Media.
  4. Customize. We’re working right now on creating a customized Twitter background. To me this is a HUGE deal – custom Twitter backgrounds are the new business cards. They are an introduction to your brand and an eye-catching way of getting people interested in who you are and what you have to say. Talk to this guy if you need help creating one.
  5. Tweet sparingly. I’m getting plenty of followers just by following others, so I don’t need to start barfing out a bunch of Tweets unless I have something helpful to say or share.
  6. Create lists. My next step is breaking down the folks I’m following into categories – Journalists, Politicians, Political organizations, etc. These Twitter lists reduce the insanity/clutter of trying to keep up with my main feed, and helps me focus on whatever segment of our industry I need to.
  7. Tag team effort. I’m quick to look up anyone/everyone who follows me back (particularly journalists since I’m a PR guy) on LinkedIn and send out invites if I think it would benefit me to do so.

FYI, Mashable has created a great and comprehensive guide to all things Twitter that is definitely worth your time whether you’re a brand new Tweep or a longtime veteran of the service.

How about you? What Twitter tips am I leaving out? Feel free to add yours in the comments!

Social Media IS Your Resume (Paper is dead!)

For the reference about the customized Twitter & YouTube backgrounds, check out Gregory Rohm’s stuff.

Job searching and networking: Be remarkable!

Have you noticed competition for jobs right now is hyper-fierce? (Duh.) So what makes you stand out? What makes you (to borrow the Seth Godin line) remarkable? Please tell me it’s not your paper resume and paper work samples. If it is, you just assured yourself a position in the middle of the “unremarkable” pile of resumes.

Want to be markable in your job search/professional networking? Try this:

  1. Create a video resume. Now. Upload it and tag it and put it everywhere. Especially onĀ sites like this.
  2. Create a blog showcasing your work talents. (Hints: Make it helpful, useful and fun. Or read this.)
  3. Work LinkedIn as if your professional life depended upon it. (It does.)
  4. If you have any video presence at all, create and customize your own YouTube channel.
  5. Twitter, Twitter, Twitter. And NOT about what you ate for lunch or that you went to the gym.
  6. Customize your channels – YouTube, Twitter, etc. Here’s a guy who can help. (Disclosure: He did my Twitter and YouTube customizations, and did an amazing job.)

What do you think? Are you doing any of the above? Why or why not?

Book review: Crush It! by Gary Vaynerchuk

I actually got the Vook version of Crush It!, which is essentially the text of the book on your iPhone along with a bunch of exclusive videos that Gary does just for the Vook to help illustrate points from each chapter.

Given Gary is a video blogging legend and by his own admission is not a gifted writer, the Vook version of Crush It! was the best of both worlds. Gary wisely keeps the chapters short and sweet, and then the Vook folks put together some really slick and entertaining videos that really drive home key points. My favorite is the one about the Internet being a teenager with super powers – you have to watch it to appreciate it. Gary and a graphics editor at their finest!

Crush It! is light on technical details – Gary wisely admits that by the time a print book gets into your hands many of the Social Media tools/trends might already be changing – though Gary does share which Blogging platform (Tumblr) he likes most, for instance. But the real value of Crush It! is Gary’s passion and “You can do this!” attitude. You can’t help but set down the book and get fired up. When I run off to the computer for a few more Tweets late at night, my wife now asks, “Are you going to Crush It?”

Key points of the book:

1. Do what you love. Because, as Gary says, you’re going to have to “work your face off” to be successful in Social Media like he is, you better make sure you’re doing something that is more fun, joy and passion than “work.”

2. Provide the best content in your niche. Play to your strengths (writing, video, photos) and pour your passion and talents into amazing content.

3. Talk to people. (Lots of people.) Find every single Blog posting, Tweet and other online mention in regards to your niche. And then comment. On. Every. Single. One. And don’t just cut and paste stock answers or self-promoting drivel – rather, offer helpful, insightful comments. Take the time to be personal in your interactions.

4. Build your personal brand. Forget paper resumes – your Blog, Tweets, YouTube videos and other online content is an online, organic, living, breathing testimony to your talents and skills. Your LinkedIn page or Blog or YouTube videos are far more likely to get you the job you dream of than a paper resume sent in the mail. Also, building your personal brand online sells YOU – your content, your expertise, your product. Whatever it is that you have to offer the people interested in your topic.

5. Family first. This was a hard one to figure – Gary is completely right in saying family first, and don’t become a psycho workaholic. At the same time, by his own admission, he works 12-15 hour days and suggests you and I have to do the same in order to get to where he’s at.

6. Don’t be in a rush to monetize. Don’t chase the money – build your brand, be patient and realize it doesn’t happen overnight. If you truly are providing amazing content and building a huge following in your area of interest, the $ will come, because eyeballs = money.

7. Be transparent. Be yourself. Be authentic. Always. This is huge – nobody wants a phony, and Social Media users can smell a self-promoting phony a mile away.

Overall this is an easy, fast read that will give you a kick in the pants to get out there and Crush It! (Pun intended) I’d highly recommend the Vook version because the videos are awesome.


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